Female Entrepreneurs Thriving on 11street

56% of the registered sellers on 11street are entrepreneurial women
· 30% of the female entrepreneurs on 11street are selling Health & Beauty products
· 7% of 11street’s female sellers are tapping into male-dominated categories including Home Electronics and Mobile, IT & Camera

Hoseok Kim, CEO of 11street

 11street (www.11street.my); Malaysia’s number two online marketplace, today announced that in 2017, 56% of its registered sellers were women’ selling products across various categories. This data was revealed in conjunction with International Women’s Day.

CEO of 11street, Hoseok Kim said: “Online shopping has proven to be a boon for female entrepreneurs and they are thriving in the e-commerce industry. The top category with the highest number of registered female sellers is in the health & beauty segment. 30% of the female entrepreneurs on 11street are selling cosmetics, fragrance, dietary supplements & tools, skin & personal care items online.”

The platform that first launched in Malaysia in 2015 has had a fierce vision to help sellers reach their full potential, particularly with female entrepreneurs through its seller development programs and the 11street Academy.

Hoseok Kim added, “On average, 11street’s sellers have witnessed an increase in sales revenue by 15% to 20% within six months of completing the courses under the 11street Academy, the nation’s first certified e-commerce certification platform. Many of the women entrepreneurs have outperformed the average benchmark, and some have even doubled or tripled their sales performance.”

Agnes Chua from JOCOM who has an online grocer app on 11street has enjoyed a 300% growth since joining 11street. JOCOM is an integrated solution that connects rural farmers, traders and vendors with consumers via e-commerce. She started a business in e-commerce to allow herself more flexibility; a factor that is especially crucial to those balancing motherhood and other familial responsibilities, in addition to the advantage of being one’s own boss, as well as lower costs than starting a brick and mortar business. With support from 11street, Agnes has started to see the fruits of her labour come to life with the success that JOCOM is enjoying “Rather than competing with each other, why don’t we collaborate and forge a stronger outcome together?” she said.

Tapping into Male-Dominated Categories
In addition, 11street saw 7% of its female sellers tapping into the categories of large electronic appliances, camera, smartwatches & wearables, audio & gaming and home improvement. One notable female entrepreneur who has definitely broken the gender stereotypes of women in e-commerce industry is Chief Operating Officer of IT Comp, Sharon Goh. Interestingly, despite not having a background in IT, Sharon was savvy enough to foresee that e-commerce was the future trend and hopped onto the bandwagon.

In 2015, Sharon and IT Comp joined forces with 11street, a partnership that eventually helped her become one of the top players in a typically male-dominated category of sales on 11street’s marketplace: Mobile, IT & and Electronics

Director of the N4 Camera Store Sdn Bhd, Ong Mei Jye also spoke about how e-commerce changed her business and her life. “I have found greater opportunities in providing consumer digital products and services online, like a steadier growth and wider possibilities at the lowest cost. By partnering with online marketplaces, including 11street, the N4 Camera Store has successfully achieved a turnover of 20% in our group business and I am positive to see more growth in the e-commerce sector,” Ong said.

About 11street (www.11street.my)
11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living, and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. 11street also has a presence in Turkey and Thailand, known as n11 and 11street respectively. For more information, please visit http://www.11street.my

Ayam Brand Festive Recipes With A Healthy Twist Full of Fish For More Abundance

Happy New Year to all my readers and visitors, it's year 2018. Yeah the Lunar New Year will be here soon, and with it the non-stop feasting when family and friends get together. However, traditional festive fare recipes tend to be rich, high in bad fat, and low in good fibre.

Ayam Brand is proud to introduce nine, specially developed festive recipes with a healthier twist that includes Omega 3 and calcium from tuna and sardines, medium chain triglycerides from coconut milk, and fibre and vitamins from pineapples and sweet corn.

The recipes are strong in symbolism as many are full of fish (魚;yú) which sounds like ‘abundance’ in Chinese, pineapples (凤梨; fènglí) which sounds like ‘prosperity arrives’, coconut (椰子; yēzhī) which share similar pronunciation with the characters of ‘grandpa’ and ‘son’ that signifies family unity, and sweet corn (甜玉米; tián yùmǐ) which is a homonym for ‘growth’.

Being a brand with 126-year heritage, Ayam Brand understands cuisine and culture while championing healthier alternatives that use its high quality, healthy and convenient canned food, with no preservatives and no added MSG.

A quick review of the curated recipes show that they cater to the reunion dinner, right up to the preference for simple food such as porridge after days of feasting, always with an emphasis on healthier alternatives that are quick and simple to prepare.

Tuna Yee Sang is an ideal way to bring the family together at the reunion dinner, and it’s healthy and flavorful when prepared with Ayam Brand Tuna Chunks in Organic Olive Oil and finely sliced Ayam Brand Mushrooms. Add to the abundance with appetisers of Steamed and Fried Sardine Rolls that use Ayam Brand Sardines in Tomato Sauce. Easy to prepare yet beautifully presented, these appetisers are rich in calcium, and DHA, with a taste that will bring back memories. Pair it with Mushroom Dumplings made with Ayam Brand Mushrooms and Ayam Brand Tuna in Organic Broth for the look of fine dining at home. Bring the reunion dinner to a close with a creative take on the traditional Chinese bean dessert or thong sui in the form of Mixed Bean Coconut Ice Lollies using Ayam Brand Coconut Milk.

Pineapple Tarts are a must-have at any Lunar New Year gathering. Ayam Brand Pineapple Chunks ensure that prosperity arrives without the hassle of peeling and coring pineapples, while maintaining a medium level of sweetness for better health.

Start the first day of the Lunar New Year with a Mango Coconut Smoothie to help with digesting the heavy meal of the reunion dinner and for sustained energy that you will need for the rest of the day. For a light brunch consider the hassle-free and flavorful Tuna Porridge, made with Ayam Brand Tuna Flakes Omega 3. For a light yet healthy lunch try the Vegetable Fried Rice using Ayam Brand canned Processed Peas, Sweet Cup Corn and Mushroom.

Festive feasting can be healthier and more creative when you explore new ideas. Most of these recipes can be prepared in advance, making them suitable for people with busy lifestyles.

Halal Certified

All Ayam Brand™ products is certified Halal by JAKIM. 

Buy and Celebrate Chinese New Year Contest

Ayam Brand is adding more prosperity to this Lunar New Year celebration with the Buy and Celebrate Contest. From January 15 until February 28, 2018, stand a chance cash prizes of RM17,776 and lots of attractive kitchen wares with any purchase of RM20 or more of Ayam Brand products in one receipt, and by answering ONE simple question. 

Log on to http://www.ayambrand.com.my/cny2018 and 

 https://www.facebook.com/AyamBrand.Recipes for more exciting updates.

 
 Now sharing with you the yummy Festive Recipes from Ayam Brand.

Tuna Yee Sang

Tuna Yee Sang
INGREDIENTS
· 100 g Ayam Brand Tuna chunks in organic olive oil (or can add more tuna)
· 1 Can Ayam Brand Mushrooms, drained and chopped
· 12 pcs wonton skins
· ¼ cup thinly sliced pickled ginger
· 1 lebanese cucumber
· 1 carrot
· 1 small daikon/white radish
· 1/2 tablespoon black sesame, roasted and cooled
· 1/2 tablespoon white sesame, roasted and cooled
· 1/2 of pink grapefruit or pomelo (flesh only)
· 120 g store bought seaweed
· Thick plum sauce
· Chinese five spice powder
· ground white pepper
METHOD
1. Cut the wonton skins into strips and deep fry. Leave it cool.
2. Shred the carrot, white radish and cucumber.
3. Arrange the vegetables, mushroom, pink grapefruit or pomelo segments around the salad bowl.
4. Add the tuna as the centerpiece.
5. Top the vegetables with pickled ginger and the fried wonton skin.
6. Sprinkle ground white pepper, sesame seeds and the Chinese five spice powder.
7. When it’s time to toss, drizzle some thick plum sauce on top!

Pineapple Tarts

INGREDIENTS:
PASTE
· 2 cans 410g Ayam Brand™ Pineapple Chunks, drained and finely blended
· 100g castor sugar
· 1 no. cinnamon stick
DOUGH
· 150g butter, cold and diced
· 75g icing sugar
· 1 no. egg yolk
· 30ml cold water
· 1 tsp vanilla essence
· 1/2 tsp salt
· 280g all-purpose flour
· 50g corn flour
· 1 no. egg, beaten with a pinch of salt for egg wash
METHOD
PASTE
1. Put blended pineapple, sugar and cinnamon stick in a pot. Cook by mixing continuously until dry. Set aside to cool.
DOUGH
2. Place dry ingredients in a bowl. Blend in butter until crumbly texture is achieved. Add in yolk, vanilla essence and form into smooth dough. If the dough is crumbly, add a little water until it sticks again. Cover with plastic and chill for 20 minutes.
3. Roll the dough between 2 plastic sheets to 1/4 inch thickness. Stamp out wanted shapes and transfer to trays lined with baking paper
TART
4. Roll a teaspoon of cooked pineapple paste into a small ball and place it unto the stamped out dough.
5. Bake in a preheated oven at 175 ºC for 15 minutes until golden. Cool on wire racks.

Vegetable Fried Rice

Vegetable Fried Rice

INGREDIENTS
· 3 cups cooked brown rice
· 4 large eggs
· 1 can Ayam Brand Processed peas , drained
· 1 can Ayam Brand Sweet cup corn , drained
· 1 Can Ayam Brand mushrooms, drained and chopped
· 1-2 canola oil
· 1 cup carrots, shredded
· 1 cup onions, chopped
· 3 cloves of garlic , minced
· 1 tbsp fresh ginger, minced
· 2 cups broccoli, diced
· 3/4 cup red bell pepper, diced
· 3 - 4 tbsp soy sauce , to taste
· 1 tbsp sesame oil

METHOD
1. In a large, deep skillet or wok, heat the canola oil over medium-high heat.
2. Add the shredded carrots, chopped onion, minced ginger and minced garlic. Let it cook for about 2 minutes.
3. Add in the bell pepper and broccoli. Cook until soft. Put aside.
4. Crack an egg in the skillet and scramble until cook through.
5. Pour back the veggies and the brown rice.
6. Add the mushrooms, corn and peas.
7. Add the soy sauce and sesame oil.
8. Toss for 2 minutes and serve warm.

Fried Sardines Roll

Fried Sardine Roll
INGREDIENTS
· 425g Ayam Brand Sardines in Tomato Sauce, mashed
· Juice of 2 limes
· 2 tbsp red chili (optional)
· 1 onion, chopped
· Sandwich breads
· 2 eggs, beaten
· Breadcrumbs
· Salt and pepper to taste
· Oil for frying

METHOD
1. In a bowl, pour the sardines in and mash.
2. Add the chopped chili padi and chopped onion. Squeeze the lime juice in and mix it all together. Add salt and pepper to taste.
3. Spread the sardines mix on to a slice of bread and roll carefully.
4. Dip in the beaten eggs and roll it on the breadcrumbs till covered.
5. Fry till brown. Serve while still warm.

Steamed Sardines Roll

INGREDIENTS
· 6 pieces flat rice noodle rolls (chee cheong fun)
· 155g Ayam Brand Sardines in Tomato Sauce
· 1 medium red onion, chopped
· 1 carrot, julienned
· 3 stalks spring onions, cut into 7 cm

SAUCE
· 1 tbsp oil
· 1 tbsp chopped garlic
· 1 tbsp light soy sauce
· 50ml water
· 1 tbsp sugar or to taste

METHOD
1. Mash sardines with the chopped onions.
2. Unroll the rice noodle and place it flat on a chopping board.
3. Cut into half. Place a spoonful of sardines mixture along with some spring onion and carrots. Roll it up tightly. Repeat until all ingredients are used.
4. Arrange on a lightly oiled plate and steam for 5-8 minutes.
5. To make the sauce, heat oil in a pan and saute garlic until fragrant.
6. Add in soy and water, bring to a boil and stir in sugar.
7. Simmer until sauce slightly thickens.

Mixed Beans Coconut Lollies

INGREDIENTS
· 50 g green beans
· 50 g red beans
· 100 g black eye peas
· 2 litres water
· 150 g organic coconut sugar
· 200 ml Ayam Brand Coconut Milk

METHOD
1. Wash and drain the mixed beans.
2. Place in a large pot with the water and bring to boil. Reduce heat to a simmer until the beans are soft.
3. Add sugar to taste and simmer until sugar dissolves. Stir in coconut milk and turn off the heat.
4. Leave mixture to cool completely before filling into individual ice lolly moulds.
5. Freeze overnight, and serve on a hot day!

Mango Coconut Smoothie

Makes 1 serving

INGREDIENTS
· 1 ripe mango, cut in chunks
· 150 g yoghurt
· 50 ml coconut milk

METHOD
Place all ingredients into a blender and pulse until smooth.

Tuna Congee

INGREDIENTS
· 1 150g can Tuna in Organic Olive Oil
· 200g uncooked fragrant rice, washed and drained
· ½ tbsp salt
· 2 tsp minced ginger
· ½ can tuna omega 3
· 1 tbsp garlic, chopped
· 3 tsp minced ginger
· 3 tbsp oyster sauce
· 1 tbsp light soy sauce
· 2 stalks spring onions, sliced

METHOD
1. Wash rice and drain. Mix with 1/2 oil from can and leave to marinate for 10 minutes.
2. Fry tuna from the first half can with ginger until fragrant. Add this tuna mixture into rice.
3. Boil rice with 2.5 litres water until it becomes a thick porridge. This should take about 30-40 minutes over medium heat.
4. For topping, heat the remaining oil from the can and fry garlic till fragrant. Add the remaining tuna from the can and the rest of the seasoning. Cook for 3 minutes and season to taste with oyster sauce.
5. Serve the porridge with a spoonful of topping.

Mushroom Dumplings

INGREDIENTS
· 1 420g can Ayam Brand™ Button Mushroom, finely chopped
· 1 150g can Ayam Brand Tuna in Organic Broth
· 3 tbsp. oil
· 4 shallots finely chopped
· 4 stalks spring onions, chopped
· 250g cabbage finely chopped
· 2 tbsp. oyster sauce
· 40 dumpling wraps

METHOD
1. Heat pan with the oil and add the button mushroom. Add in the shallots, cabbage and spring onion. Lightly fry.
2. Add in one can of Tuna with 2 tbsp oyster sauce. Continue fyring until all ingredients are mixed. Set aside.
3. On a board or flat surface, take one dumpling wrap and spoon the filling into the wrap. Fold in half carefully and seal the edges. Repeat.
4. In a pot of boiling water, drop the dumpling carefully and cook for about 3-5 minutes until dumpling float to the surface. Alternatively, you can pan fry the dumplings over medium heat with a oil and a little water until the skin is cooked and bottom is crisp.
5. Serve the dumplings with julienned ginger and black vinegar.